Amber
A touch of elegance, with contemporary lightweight.
Radial petals, solid and outlined, bring a retro-botanical energy that stays light.
07 / 09 Design system
A touch of elegance, with contemporary lightweight.
The system
A warm, graphic system: soft cream paper, a single vermillion and fine serifs.
Radial petal shapes, solid and outlined, bring a retro-botanical energy that stays light and contemporary.
Ideal for Food and drink, wellness, cultural venues, craft and lifestyle brands.
Inspirations
- Mid-century botanical and textile prints.
- Art Deco fans and radial ornament.
- Old-style serif book typography.
- Warm two-colour risograph printing.
Brand identity console
Colour
Proportion of use
65%20%15%
Click a swatch to copy its hex code
Typography
Display
Amber
Old-style serif
Baskerville, falling back to Hoefler Text and Georgia.
Text
A touch of elegance, with contemporary lightweight.
Humanist sans-serif
Avenir Next, Gill Sans or Segoe UI.
Contrast
- Aa4.1:1#CD461A / #FFEFCCLarge type only
- Aa16.6:1#2A0400 / #FFEFCCAAA
- Aa4.1:1#FFEFCC / #CD461ALarge type only
Motifs
- Solid petals
- Outlined fan
- Asterisk
