Vocerossa

Work 08

Newsroom is creativity unleashed, sensitive information released, a hole in the screen, a wave of innovation and a bittersweet reminder of the past. Newsroom is creativity unleashed, sensitive information released, a hole in the screen, a wave of innovation and a bittersweet reminder of the past. Newsroom is creativity unleashed, sensitive information released, a hole in the screen, a wave of innovation and a bittersweet reminder of the past. Newsroom is creativity unleashed, sensitive information released, a hole in the screen, a wave of innovation and a bittersweet reminder of the past.

NEWSROOM

Sensitive information released, a wave of innovation.

A hole in the screen and a bittersweet reminder of the past. A hole in the screen and a bittersweet reminder of the past. A hole in the screen and a bittersweet reminder of the past. A hole in the screen and a bittersweet reminder of the past. A hole in the screen and a bittersweet reminder of the past.

08 / 09 Design system

Creativity unleashed, edge to edge.

The system

Newsroom is creativity unleashed: sensitive information released, a hole in the screen, a wave of innovation and a bittersweet reminder of the past.

Red duotone photography, white boxes and tight Didone headlines, packed edge to edge.

Ideal for Media, editorial, fashion, culture and campaign sites.

Inspirations

  • Tabloid front pages and newspaper mastheads.
  • Constructivist posters in red, black and white.
  • Photocopied and duotone photography.
  • Fashion editorial cut-ups.

Brand identity console

VR—08Active

Colour

Proportion of use

30%30%25%15%

Click a swatch to copy its hex code

Typography

Display

NEWS ROOM

Tight Didone serif, capitals

Didot narrowed to 72%, leading below 1.

Text

Newsroom is creativity unleashed, sensitive information released.

Same serif, set at text size

Justified, hyphenated mid-word on purpose.

Contrast

  • Aa4.7:1#E80000 / #FFFFFFAA
  • Aa4.7:1#FFFFFF / #E80000AA
  • Aa21.0:1#FFFFFF / #000000AAA

Motifs

  • Headline box
  • Column stripes
  • Halftone
Next system 09 Sinopia Design studio, drawn in sinoper red.