Aurora
Traced with light.
The quick brown fox jumped over the lazy dog.
A night-time system of deep navy, a glowing coral and a soft peach, with tall titles rising out of dimmed photography.
04 / 09 Design system
Aurora. Traced with light.
The system
A night-time system built from deep navy, a glowing coral and a soft peach.
Tall condensed titles rise out of dimmed photography while widely spaced text keeps everything calm and legible.
Ideal for Lighting, interiors, hospitality, wellness and evening events.
Inspirations
- Dusk interiors and architectural photography.
- Aurora borealis and its soft colour gradients.
- Boutique hotels and lighting brands.
- Tall condensed signage lettering.
Brand identity console
Colour
Proportion of use
50%20%10%10%5%5%
Click a swatch to copy its hex code
Typography
Display
Aurora
Tall condensed sans-serif
Arial Bold narrowed to 62% width.
Text
The quick brown fox jumped over the lazy dog.
Wide, airy geometric sans-serif
Avenir Next with generous letter-spacing.
Contrast
- Aa5.4:1#FD9475 / #2A384FAA
- Aa3.3:1#F44767 / #2A384FLarge type only
- Aa9.1:1#FD9475 / #050A12AAA
Motifs
- Glow bar
- List marker
- Twilight rule
