Timeless.
And elegant.
Accent
Subtitle
The quick brown fox jumped over the lazy dog.
03 / 09 Design system
Timeless. And elegant.
The system
A quiet system of luxury: deep forest green, antique gold and a tall, narrow serif that makes every headline feel engraved.
Photography does the talking and thin gold rules do the organising.
Ideal for Jewellery, fashion, weddings, hospitality and heritage brands.
Inspirations
- Editorial jewellery and bridal photography.
- Engraved stationery and fountain pens.
- Didone serif mastheads from fashion magazines.
- Heritage jewellers’ packaging in green and gold.
Brand identity console
Colour
Proportion of use
70%20%10%
Click a swatch to copy its hex code
Typography
Display
Timeless.
Tall, narrow Didone serif
Didot, falling back to Bodoni and Times, narrowed to 80%.
Text
The quick brown fox jumped over the lazy dog.
Neutral grotesque sans-serif
Helvetica Neue and Arial, regular weight.
Contrast
- Aa9.6:1#FEC337 / #002B14AAA
- Aa5.9:1#C69768 / #002B14AA
- Aa9.6:1#002B14 / #FEC337AAA
Motifs
- Pen nib
- Gold rule
- Accent block
