Vocerossa

Work BR

VOCEROSSA

STUDIO

A forward arrow, blowing in three lines.

BR Design system

Red voice. A forward arrow, blowing in three lines.

The system

VoceRossa literally means “Red Voice” in Italian. Red is a colour that strikes: it stands for blood, passion, fire and determination, and it inspired the studio’s name and its accent colour.

The logo began as an asterisk, a symbol that can stand in for any other glyph. Its final form is a forward arrow, for the future and innovation, blowing in three lines, for voice and communication. Here are its drafts, from pencil sketch to construction, and the final logo in its versions.

Ideal for Communication, marketing and copywriting studios; young, innovative brands.

Inspirations

  • The asterisk, a symbol that can represent any glyph.
  • A forward arrow: the future and innovation.
  • Wide, impactful grotesques in the spirit of Horizon.
  • A red and blue pair tuned away from the true complementary.

Drafts

Pencil sketch of the logo
SketchPencil on black: the arrow and three squares.
Circle and grid construction
GridA circle and axes set the angles.
Construction with rectangles and circles
ConstructionRectangles and circles locate every corner.
Outline with axis
OutlineRounded corners on a single axis.
FinalSky blue and coral on rich black.

Final logo and versions

ColourThe logo on rich black.
VOCEROSSASTUDIO
LockupLogo, wordmark and “studio”.
VOCEROSSASTUDIO
Mono, lightWhite and grey on dark.
VOCEROSSASTUDIO
Mono, darkBlack and grey on light.
VOCEROSSASTUDIO
Blue patternThe logo, repeated and tilted.
VOCEROSSASTUDIO
Red patternThe same pattern in coral.

Brand identity console

VR—BRActive

Colour

Proportion of use

52%24%14%10%

Click a swatch to copy its hex code

Typography

Display

VOCEROSSA

Wide, impactful sans-serif (Horizon)

Shown here as Arial Black stretched to 130% width.

Text

We landed on its final form: a forward arrow.

Simple, linear geometric sans-serif (Mont)

Shown here as Montserrat, falling back to Avenir Next.

Contrast

  • Aa18.4:1#FDFDFD / #121212AAA
  • Aa8.4:1#00BAFF / #121212AAA
  • Aa6.0:1#FF5757 / #121212AA
  • Aa8.4:1#121212 / #00BAFFAAA

Motifs

  • Forward arrow
  • Three voices
  • Logo
Back to Vocerossa Vocerossa Communication for identity. Red on blue.