COMMUNICATION FOR IDENTITY
Red on blue. One arrow, three squares.
01 / 09 Design system
Communication for identity. Red on blue.
The system
This is our own identity, the one you are looking at: red type on a deep blue field, with a paper version in dark blue on white. Titles are set in Arial Black and text in Arial, both stretched horizontally so every line reads wide and flat.
The logo is a forward arrow blowing in three lines, drawn here in a single red. It stands for the future and innovation, and for voice and communication.
Ideal for Communication, marketing and copywriting studios; young, innovative brands.
Inspirations
- The asterisk, a symbol that can represent any glyph.
- A forward arrow: the future and innovation.
- “Red voice”: the colour that strikes, for determination.
- Wide, flat type, stretched horizontally.
Final logo and versions
Brand identity console
Colour
Proportion of use
62%28%6%4%
Click a swatch to copy its hex code
Typography
Display
VOCEROSSA
Heavy grotesque, capitals, stretched
Arial Black stretched to 142% width (124% on small screens).
Text
Communication for identity
Plain sans-serif, stretched the same way
Arial, stretched to 142% width.
Contrast
- Aa4.8:1#FF626E / #00207CAA
- Aa3.9:1#FF3645 / #00207CLarge type only
- Aa14.0:1#00207C / #FFFFFFAAA
- Aa3.9:1#00207C / #FF3645Large type only
Motifs
- Forward arrow
- Three voices
- Logo
